Develop a complete brand identity for Volkswagen Production Line Launch that was scheduled for 21st December 2016 at the Kenya Vehicle Manufacturers Limited Plant in Thika.
Overall objective was to ensure that the overall feel of the launch should be reflective and in line with the Volkswagen brand identity.
Volkswagen, shortened to VW, is a German automaker founded on May 28, 1937 by the German Labour Front and headquartered in Wolfsburg. It is the flagship marque of the Volkswagen Group and is the largest automaker worldwide.
Volkswagen Group, a large international corporation in charge of multiple car and truck brands, including Audi, SEAT, Lamborghini, Bentley, Bugatti, Scania, MAN, and Škoda.
Volkswagen Group, as a unit, is currently Europe’s largest automaker. For a long time, Volkswagen has had a market share over 20 percent.
In 2010, Volkswagen posted record sales of 6.29 million vehicles, with its global market share at 11.4%. In 2008, Volkswagen became the third largest automaker in the world, and, as of 2012, Volkswagen is the second largest manufacturer worldwide. Volkswagen has aimed to double its US market share from 2% to 4% in 2014, and is aiming to become, sustainably, the world’s largest car maker by 2018. Volkswagen Group’s core markets include Germany and China.