Objective

Afex Group were rebranding, the lead agency Pamoja Media developed the overall brand identity, and commissioned us to assist in the activity.

The rebranding involved development of corporate and marketing materials. This involved sessions to determine appropriate and proper application of the brand across various media.

Additional assistance with their stakeholder communication, involved preparation of custom and highly targeted messaging to communicate their brand story.

Idea

Ensure application across all media is clean, clear and focused on the brand

  • Branding
  • Communication
  • Research

Identity mocked up

About Afex Group

Previously known as Africa Expeditions, Afex Group a LONRHO company, provides effective solutions to support life needs in remote sites within Africa and have been operational since 1987.

Their vision is to provide safe, comfortable, friendly and fun living remote systems.

They have gained immeasurable equity by providing exemplary standards of service in challenging and demanding locations around Africa.